BENEFITS MARKETING STRATEGIES - WHAT'S NEXT?

We at  Vesta Worksite, BenefitPlace (.biz) & BP Trade Show (.com) have long been fascinated by the distribution of expertise in the various related Insurance & Benefits Markets!

Markets include - Voluntary / Worksite Plans; Health & Life (H&L); Property & Casualty (P&C); Financial Services; Captives; Benefits Communication, Enrollment & Data Management; Third Party Administrators (TPAs); Actuaries; Risk Managers; Reinsurers; etc. 

Constituencies are served by - Brokers, Agents, Consultants, GAs, MGAs, Program Administrators (PAs), Wholesalers, etc.

Markets are Differentiated by - Individual & Group, Senior, Small, Medium & Large Employee Groups, Traditional & Web-Based (Online), etc.   

Our Experience - We have reviewed and worked with Larger Organizations, Smaller Entities and Individuals that claim to be the best in a number of, or in all Market Segments!  We have been impressed by Larger Organizations, Small Entities & Individuals that survive being Specialists.

For the most part we have come to the conclusion that no one Large Organization, Small Entity or Individual can be the best at all things and competently provide everything for all people!  These times of dramatic change in the Insurance & Benefits Markets require a diligent focus on specific Plans, Programs & Services to best meet the "Price Points" and Needs of Clients and Potential Clients.  

As the distribution channels for the Plans, Programs & Services gradually shift from a Commission Based Model to a Fee Based Model, greater Value, Respect and Compensation will be provided to those who can deliver the expertise required.  Generalists may become dinosaurs in a waste land of Regulation and Change.

SO - WHAT'S GOING TO HAPPEN?

• Firstly: We believe their will be continued consolidation with Large Organizations bringing in the required expertise.  These Large Organizations will continue to focus on, and compete for, Larger Accounts and Employee Groups.
• Secondly: Smaller Entities will be adsorbed into Large Organizations or create Affiliations with other well qualified entities. The diversity will provide Clients and Potential Clients in the Mid-Sized Markets and with mid-sized Employee Groups a broader set of capacities.  Commission and Fee sharing, "Splits", will become the norm!  Clients will be better served!
• Thirdly: Individuals participating in the marketplace - much like the Smaller Entities - will be adsorbed into other Organizations or Join networks created to provide a wide array of Plans, Programs & Services to meet the needs of clients and potential clients.
•  Fourthly: GAs, MGAs, Program Administrators (PAs), Wholesalers, etc. can and will play a Greater Roll in the Distribution and Understanding of Plans, Programs & Services.  These entities will become a cost-efficient bridge between the providers of the Plans, Programs & Services and the Large Organizations, Smaller Entities and the Affiliated Individuals.
• Fithly: Providers of the Plans, Programs & Services, ie. Insurance Companies, etc., will continue to squeeze commissions and the services they provide!  Providers will better utilize the services of GAs, MGAs, Program Administrators (PAs), Wholesalers, etc. to more effectively and cost-efficiently reach their markets.  Consolidation, Competition and Attrition will continue to increase among Providers! 
• Sixthly: The utilization of the internet for Research & Sales will continue to increase.  BenefitPlace is an example of a website developed to be a Research Center focused on Insurance & Benefits!  While slow to change, the Insurance & Benefits Markets will utilize the internet to provide information about Plans, Programs & Services while shifting from the Traditional "Outbound Marketing" Model  to the more efficient and cost-effective "Inbound Marketing" Model!  BP Trade Show  is an example of an internet based 24/7/365 virtual Trade Show for the Insurance & Benefits Industries! 

We at Vesta Worksite, BenefitPlace & BP Trade Show & would appreciate your Input, Questions & Thoughts!  Please Comment,

                             Email - max@bptradeshow.com.biz or

                             Call Phil - 216.921.1583  

VESTA WORKSITE, BENEFITPLACE & BP TRADE SHOW - WORKING TOGETHER!

Vesta Worksite is working with BenefitPlace & BP Trade Show to integrate the education, communication, and delivery of Worksite/Voluntary benefits related Plans, Programs, and Services by creating a pipeline between the Providers and those interested in Buying.

As the Worksite/Voluntary Benefits Marketplace continues to mature, the need for quality information & input grows.  BenefitPlace is the Research Center!  BP Trade Show brings sellers and buyers together!  Vesta Worksite assists Brokers, Agents and Consultants in finding the appropriate Plans, Programs and Services to meet and exceed client expectations!

For more information - Email: vestalimited@gmail.com or call 216.921.1583.

A GREAT TIME FOR VOLUNTARY / WORKSITE BENEFIT PLANS!

What a Great Time To Have Expertise in Helping Design and Implementing Voluntary/Worksite Benefit Plans for Employers & Employees!

The confusion over Healthcare Reform and the ever-increasing cost of Employee Benefits, Insurance and Health Care provide near endless opportunities for Firms and Individuals with a strong background in Voluntary/Worksite Plans!  The ability to deliver Education, Communication, Enrollment & Data management of these plans is appealing to Traditional Brokers focused on Core Benefits and to Employers who are looking for affordable viable alternative "Choices" for Employees.

Our Affiliate, BenefitPlace is a Research Center provides an informational resource about the Insurance & Benefits Marketplace - Includeing Voluntary/Worksite Plans!  Each category of Plan, Program or Service includes "Free Directory Listings" including website Links for those who participate in that specific market segment.  Please Email BenefitPlace - max@benefitplace.biz with your companies Contact Information!

Our Affiliate, BP Trade Show, is a 24/7/365 Virtual Trade Show efficiently and cost-effectively bringing providers of Insurance & Benefits related Plans, Programs & Services together with Buyers and their Consultants!  Our goal is to "Shorten the Selling Cycles", Reduce Marketing Costs, & Increase Revenues for Sellors while creating Efficiencies and Cost-Savings for Buyers!  For more information about BP Trade Show Email - phil@bptradeshow.com!

SHORTENING YOUR SELLING CYCLES & DRIVING WORKSITE/VOLUNTARY BENEFIT REVENUES!

Providers of Insurance & Benefits Related: Plans, Programs, and Services - ie. H&L and P&C Carriers, Brokers, MGAs, Enrollment Companies, TPAs, Software Companies, etc. - can now become BP Trade Show Exhibitors.  Visit our Grand Opening Page to learn more about our marketing advantages and Special Pricing.  BP Trade Show is designed to "Shorten your Selling Cycles" while priced to be affordable and efficient in meeting Marketing Budgets and reaching your target markets.   

In this Blog Post, and throughout the next weeks, working with BP Trade Show, BenefitPlace, Vesta h&l, and Vesta p&c, our goal will be to explain how the BP Trade Show will optimize your opportunities in moving Insurance and Benefits Decision-Makers from the Research Phase to becoming Informed Buyers - "Shortening Your Selling Cycles"!. 

Note - Many have asked - What differentiates BenefitPlace, BP Trade Show and Vesta Worksite?

~ BenefitPlace.biz was created to serve as a Free and Unbiased Research Center for those involved in the Insurance and Benefits processes to gain a greater understanding of the complex and often integrated Plans, Programs, and Services.  BenefitPlace.biz provides information about the Health & Life (H&L), Worksite/Voluntary, and Property & Casualty (P&C) Markets and those that provide services to those markets.

~ BP Trade Show is a virtual 24/7/365 trade show focused on the Insurance and Benefits Industries.  Much like a traditional trade show, Exhibitors can display their Plans, Programs , and Services.  Given the electronic venue, and no need for travel or lodging, the cost for Exhibitors is extremely affordable.  Being open on a 24/7/365 basis provides the Exhibitors maximum exposure!  The goal of BP Trade Show is to assist Exhibitors in "Shortening the Selling Cycles" while simplifying the processes for decision-makers. Visitors to the BP Trade Show - Insurance and Benefits Decision-Makers - enjoy: free admission. no travel or lodging cost, and the ability to research and compare from the comfort of their office, home, etc.

~ Vesta Worksite - Is the worksite/voluntary employee benefits consulting arm for BenefitPlace and BP Trade Show.  When decision-makers have questions or concerns, Vesta Worksite refers the individual or organization to the appropriate broker or carrier.   

Start driving traffic to your Plans, Programs, and/or Services to convert them into buyers!  For more information - Call 216.921.1583!     Find out more about our Grand Opening Discount and Take Advantage of Savings! 

Have a Great Week!

SHORTENING YOUR SELLING CYCLES UTILIZING BENEFITPLACE & BP TRADE SHOW

WHAT'S IN IT FOR ME?  --  How can sellers and buyers of Worksite Plans, Programs, and Services cost-effectively access the Insurance & Benefits Marketplace to "Shorten the Selling and Buying Cycles"?  

• BenefitPlace (BP) - a Free Insurance & Benefits Research Center and 
• BP Trade Show (TS) - a 24/7/365 Virtual Trade Show 

In this Blog Post, and throughout the next weeks, working with BenefitPlace, Vesta h&l, and Vesta p&c, our goal will be to explain BP & TS and optimize your opportunities in taking Insurance and Benefits Decision-Makers from the research phase to becoming informed buyers.

BenefitPlace.biz was created to serve as a free & unbiased Research Center for those involved in the Insurance and Benefits processes to gain a greater understanding of the complex and often integrated Plans, Programs, and Services.    Information about these Plans, Programs, and Services are generally unaccessible without costs, expertise, and time consuming research.  BenefitPlace.biz will provide general information about two specific Industry Sectors:

• Health & Life (H&L) Insurance Plans - Group, Voluntary/Worksite, and Individual
• Property & Casualty (P&C) - with its Complex Sectors 

In addition, BenefitPlace.biz has built, and will continue to expand, lists of Plan, Program and Service providers and differentiate them by their areas of expertise.  As a service to those doing the research and the providing entities, we have provided links to the specific websites of providers.

Throughout the research process, visitors to BenefitPlace.biz will be invited to visit the BP Trade Show to gain greater information about specific providers of Plans, Programs, and Services of those who are Exhibitors at the permanent Trade Show!  At this point in the process our goal is to convert the Decision-Maker into the Potential Client - A Qualified Prospect!  Armed with the information gained at the BenefitPlace.biz Research Center, the Decision-Makers will enabled to select the Plans, Programs, and/or Services they require to meet specific and defined needs.

BP Trade Show has just begun the process of reaching out to Exhibitors for:

• Company Directory Listings
• Plan, Program & Service Listings
• Company Profile Pages
• Plan,, Program Service Profile Page Listings
• Landing Pages, & Landing Page Design, to promote specific Plans, Programs & Services and convert researchers into buyers.

We encourage providers of Insurance and Benefits related Plans, Programs, and Services to click below for access to the Trade Shows Home Pages that explain your opportunities:

• About Us
• Exhibitor Pricing
• Your "Inbound Marketing" Resource
• Landing Pages
• Sample Landing Page

Call to Action!  Please assist BenefitPlace in developing BP Trade Show into the primary hub for connecting Insurance & Benefits providers of Plans, Programs, & Services and the Decision-Makers - Employers, Employees, and Individuals.  Your Steps:

1. Click on topics above to learn more!
2. Contact BP Trade Show for more information or call 216.921.1583!
3. Become an Exhibitor - Direct traffic to your plans, programs, and Services to convert them into buyers!
4. Drive Sales & Revenues at Reduced Costs!
5. Our Grand Opening Discount - Take Advantage of Savings!

In our next Blog Posting will discuss "Optimizing your positioning in BenefitPlace and BP Trade Show with Social Media!".  Have a Great Week!

GRAND OPENING - BP TRADE SHOW!

BP Worksite is pleased to announce the Grand Opening of the new virtual, web-based BP Trade Show - click on Trade Show to visit the site!  BP Trade Show will assist in reducing the time and cost for delivering and decision-making for the:

•  Insurance and Benefits Industries & 
•  Insurance and Benefits Decision-Makers.   

Assisting us with the creation of this permanent, 24/7/365 Insurance and Benefits Trade Show site are: BenefitPlace, Vesta h&l, and Vesta p&c!

Our Current Focus - We are contacting Companies and Organizations in the Insurance and Benefits Industries to explain the process for becoming an Exhibitor - how to spotlight the Plans, Programs, and/or Services they offer.  Visitors to the Trade Show will have free access and be enabled, by category, to isolate and meet their specific Insurance and Benefits related needs.  The Trade Show will act as a bridge between those who offer plans, programs, and/or services and those who are in the benefits decision-making process.

To accomplish the above we divided BenefitPlace into two parts:

• BenefitPlace - A web based Research Center to assist Insurance and Benefits decision-makers in better understanding the plans, programs, and services available.  This site, www.benefitplace.biz also provides a level playing field for those who offer the plans, programs, and services - Carriers, Wholesalers, PAs, Brokers, TPAs, Technology Companies, etc. to show and explain what differentiates them in the marketplace.  While the site will have advertising space available, access and listings will be free to all parties.  For more information email: max@benefitplace.biz or call 216.921.1583.   
• BP Trade Show - A virtual trade show opened 24/7 to assist Insurance and Benefits decision-makers in gaining access to the providers or plans, programs and services.  The goal of  BP Trade show is to be a natural extension of BenefitPlace for meeting Insurance and Benefits needs.  As we expand the number of Exhibitors in the various sectors of the Insurance and Benefits Industry, visitors will be enabled to meet their Insurance and Benefits needs from the comfort of their offices or homes.  For the visitors their will be no cost for attending the Trade Show.  For Exhibitors the cost will be a fraction of the normal cost for Trade Show participation.  In addition, the Trade Show will be open year round and as current as the information provided by the Exhibitors.    

We encourage those who provide Plans, Programs, and Services to contact us for information -

Click on: Becoming an Exhibitor

Email: max@benefitplace.biz

Call: 216.921.1583.

A New Worksite Plan Marketplace - BP Trade Show - Inbound Marketing vs Outbound!

Participants at this weeks meeting with affiliates included - BenefitPlace, Vesta h&l, and Vesta p&c!  Again we postponed our discussions about Def-Con Plans to further explore the mission of the new BenefitPlace subsidiary, BP Trade Show - A virtual trade show for the Insurance & Benefits Industry! 

Over the past years we, and most of our clients and associates, have come to agree that the insurance and benefits industries remain in the dark ages of marketing and communications - as well as extremely inefficient and wasteful in the allocation and utilization of marketing dollars.  Over the past few years the concept of "Inbound Marketing" has matured to augment, if not replace, traditional marketing techniques referred to as "Outbound Marketing". 

In its most simplistic form Inbound Marketing puts the customer in control of researching and meeting their needs for plans, products and services utilizing: the internet, websites, blogs and other social media resources.

The historic Outbound marketing techniques had the sales process in control customer acquisition and communications utilizing common techniques such as: the field sales force, telemarketing, magazine and TV advertising, direct mail, physical trade shows, seminars, etc.    

BenefitPlace was created to begin a process of Inbound Marketing to bring efficiencies and cost-savings to the insurance and benefits industries.  The concept was to provide a research hub, much like a library for the industries, bringing together the numerous parties to the insurance and benefits decision-making processes.  Throughout the ten year evolution of BenefitPlace - with thoughts of both physical and virtual sites - we always had in mind the addition of a permanent Insurance & Benefits Trade Show.        

BP Trade Show - opening its virtual doors Wednesday 7 April - will be a permanent, virtual, 24/7 "Inbound Marketing" Expo for the Insurance and Benefits Industries bringing together buyers, sellers and the providers of services.

It is not are intent to replace the traditional insurance and benefits related trade shows that have been in existence for years - they provide an excellent service!  Through the internet we will provide consumers of insurance and benefits free access to exhibitors and their plans, products, and services.  Exhibitors will be able to differentiate their plans, products and services at an affordable cost with out the need for travel, lodging, lost time and the cost of a physical exhibit.

The BP Trade Show will put the "customer" in charge of the buying process on an "Inbound" basis for the benefit of Exhibitors.  Two quotes help explain Inbound vs Outbound Marketing!

“If you have more Money than brains, you should focus on Outbound Marketing. If you have more Brains than money, you should focus on Inbound Marketing.” Guy Kawasaki

"Rather than interrupt the unqualified masses with traditional marketing strategies such as direct mail, telemarketing and advertising, you can connect with qualified consumers online when they are actively looking for what you offer." PR 20/20

Next week we will share with you the web link to the BP Trade Show and information about pricing and Inbound Marketing opportunities for potential exhibitors!  Should you have any questions or comments in the interim, please email: max@benefitplace.biz or call; 216.921.1583.